|Qualifications||Social Media and Digital Marketing (Certificate in City & Guilds Level 3 Diploma In Social Media for Business)|
|Entry Requirements||Initial assessment and diagnostic testing on English and maths will take place prior to commencement of apprenticeship|
Digital marketing and the use of social and digital media is a key part of business marketing strategies and practice today. The use of social media and digital marketing can engage different audiences and cam improve your engagement with your customers.
This apprenticeship is ideal for employees in a marketing role as it provides the employee with an understanding of Social Media and Digital Marketing. The business can roll out cost effective marketing communication, collection of market research as well as building an additional communication channel to reach your existing and new customers. Optional units give you the flexibility to choose the units to suit your business functional needs and the employee’s role and duties.
Course content covers the following areas.
Bury College apprenticeships are work based training programmes which are carried out in the workplace. 20% of your apprentice’s time will be dedicated to off the job training which equates to one and a half hours a day or one full day a week. Off the job activities can include:
Functional Skills are a vital part of an apprenticeship. Functional Skills provides the essential knowledge, skills and understanding needed to operate confidently, effectively and independently. These are available at Level 1 and Level 2 and the level your employee will work towards will depend on the previous qualifications they have achieved, the results of an assessment prior to their apprenticeship and the requirements of the apprenticeship they are completing.
If your employee has not already achieved Level 2 English and maths they must study for and take the tests for Level 2 English and maths and achieve Level 1 English and maths for the Level 2 Apprenticeship.
As well as college attendance, a Bury College assessor will visit your employee on a regular basis and support them with developing their electronic portfolio which is used as evidence for their end point assessment. During these meetings observations, question and answer sessions and reviews will take place.
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