Social Media and Digital Marketing Level 3
Level 3
Qualifications Social Media and Digital Marketing (Certificate in City & Guilds Level 3 Diploma In Social Media for Business)
Duration 18 months
Entry Requirements Initial assessment and diagnostic testing on English and maths will take place prior to commencement of apprenticeship
Progression Higher qualification

Overview:

Digital marketing and the use of social and digital media is a key part of business marketing strategies and practice today. The use of social media and digital marketing can engage different audiences and cam improve your engagement with your customers.

This apprenticeship is ideal for employees in a marketing role as it provides the employee with an understanding of Social Media and Digital Marketing. The business can roll out cost effective marketing communication, collection of market research as well as building an additional communication channel to reach your existing and new customers. Optional units give you the flexibility to choose the units to suit your business functional needs and the employee’s role and duties.

Course content covers the following areas.

Mandatory units:

  • Principles of social media within a business
  • Principles of keywords and optimisation
  • Social networking management for a business
  • Using collaborative technologies

 

Optional units:

  • Imaging and video software
  • Website software
  • Content management system website creation
  • Understanding customer relationship management for creative business
  • Using digital and social media in marketing campaigns
  • Creating and optimising content for the web
  • Principles of mobile social media for a business
  • Principles of social media advertising and promotion
  • Communicating using digital marketing/sales channels

 

Employer Benefits:

  • Increase profitability and productivity. Skilled and motivated apprentices can improve your company’s efficiency and profitability as they increase their expertise in their role. Your employee will need a broad range of skills to work efficiently and to help increase business productivity and profitability.
  • Gain competitive advantage. You gain advantage over your competitors through planned development of your workforce.
  • Generate new ideas. Apprentices can bring new ideas and innovation to your business as well as an energy and enthusiasm to the workplace.
  • Offer flexibility. Apprentice training is flexible, primarily delivered in the workplace, and offers minimal disruption to your business. The course has a degree of flexibility to enable the apprentice and business to choose the options to meet the demands of the organisation in technical and practical skills.
  • Motivate your workforce. Offering training to employees can ensure staff feel valued and motivated as the organisation has invested in their careers and supported their progression. This can help to improve your workforce retention and staff loyalty.
  • Skilled staff. This apprenticeship will enable your employees to learn, develop and practise the skills and systems within your organisation required for career progression whilst gaining a nationally recognised qualification.
  • Corporate social responsibility. Businesses have a social, environmental and ethical responsibility to the communities they serve. Hiring an apprentice is a cost effective and socially responsible business move which provides you with the opportunity to discover and nurture new talent.

 

Attendance:

Bury College apprenticeships are work based training programmes which are carried out in the workplace. 20% of your apprentice’s time will be dedicated to off the job training which equates to one and a half hours a day or one full day a week. Off the job activities can include:

  • Apprenticeship training
  • Coursework
  • Observing colleagues
  • Receiving mentoring
  • Teaching or learning the theory related to their roles


Functional Skills:

Functional Skills are a vital part of an apprenticeship. Functional Skills provides the essential knowledge, skills and understanding needed to operate confidently, effectively and independently. These are available at Level 1 and Level 2 and the level your employee will work towards will depend on the previous qualifications they have achieved, the results of an assessment prior to their apprenticeship and the requirements of the apprenticeship they are completing.

If your employee has not already achieved Level 2 English and maths they must study for and take the tests for Level 2 English and maths and achieve Level 1 English and maths for the Level 2 Apprenticeship.

 

Assessment:

As well as college attendance, a Bury College assessor will visit your employee on a regular basis and support them with developing their electronic portfolio which is used as evidence for their end point assessment. During these meetings observations, question and answer sessions and reviews will take place.

For further information please call: 0161 280 8650

or email: business.solutions@burycollege.ac.uk

Alternatively please click here to go to our enquiry page.